By Liz Burrow, Realtor®
Exposure to capture attention is of ultimate importance when marketing a home. You want as many people as possible to be attracted by your listing, and the tools for that are marketing, pictures, internet exposure, signage, and open houses. But no matter how good your marketing, here are mistakes that sellers make that turn potential buyers off. Here are some to avoid.
• Restricted Rooms– Buyers need to see all the home, so everything needs to be accessible to them. Rent a storage unit if necessary or utilize the garage but never close off rooms. Remember that when you get an offer, the inspector will need to be able to access every aspect of the home.
• Operating in the Dark– Have you ever been into a builder’s model home without every light being on?There is a reason for this. Buyers have a much more positive reaction to well-lit homes so when you leave for work, even if you don’t have any showings scheduled, it is good practice to leave your house illuminated, just in case.
Good marketing will capture the attention of potential buyers but getting them through your home with the most positive experience possible, and on their schedule, is what will get that sold sign in your yard.
LakeTalk April 2019
This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.